Number, Badge, You. Winning with Team Spirit, Clear Roles and Personal Empowerment

“To Inspire the Nation”

The England Rugby Team’s Mission

Want to develop a culture that delivers success week in week out? Right. Then you’ll need three things:

A Number on each shirt. You need a crystal clear understanding of each player. You must know the required competencies to perform the role and an understanding of the support required to enable your players to deliver it to the best of their abilities. Then, you can place right players in the right positions.

The Badge on each shirt. The badge (the brand) describes who an organisation is and its style of play. Brands are clear about their overarching vision, values, and purpose as well as the shared behaviours of how they go about achieving their goals.

You in the shirt. Put the shirt on and you are the brand. What you do on the pitch determines how people perceive the brand and whether your team wins. Once on the pitch, no matter what happens, it’s each individual’s responsibility to deliver to the best of their abilities. They must work with all the team to get the right result. If there are problems they get sorted out in the background - away from public view.

Tesco

Every Little helps

Tesco encapsulates its purpose, goals, values, and principles in something it calls “The Tesco Way”. These are simple and have endured for over 10 years.

Tesco’s purpose is ‘creating value for customers, to earn their lifetime loyalty’.

Tesco’s Goals are:

  • To be a growth business
  • To become the business people value more than any other
  • To have the most loyal and committed staff
  • To be as strong in non-food as in food
  • To be a global retailer

Its values are: “No one tries harder for customers. Treat people how we like to be treated”.

The principles that drive its decision-making encourage employees to ask: “is it better for customers, simpler for staff and cheaper for Tesco?”

All of this is encapsulated in a “Steering Wheel” that takes Tesco’s top line measures and drives these down to store and individual level. If an initiative doesn’t drive the steering wheel it doesn’t get done.

Finally, Tesco has invested significantly in leadership. It’s retrained all 10,000 managers in core skills. These were based on Live the Values, Know your Stuff and Improve the Business for Customers.

Want to understand how to amplify your business model? Fast-track, cost-effective programmes from H2X can help….

Employee Experience– is your vision, values, goals and purpose crystal clear to your frontline staff? Have you ruthlessly defined their roles so they can deliver the service you really want? Do you wish you could empower your frontline staff to better respond to customers? Let H2X review your employee experience just as we would the customer experience. We’ll identify the ways in which you can improve productivity, service by unleashing your frontline staff’s potential.

For an initial, confidential discussion to find out more, contact David Williams, H2X CEO, on +44 (0)1628 777945 or email davidw@h2x.biz

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