The Smart Consumer Meets the Smart Organisation - Consumers are getting smarter than organisations. There's a whole new set of exam questions that need answering. A precis of his upcoming book, David Williams sets out how Smart organisations can respond.
The Maasai Masterclass - “The best presentation I’ve seen in 5 years”; “Truly Inspirational” “Chris really struck a chord – something I’m still working through”. Just some of the feedback from the Maasai Masterclass: How to: create a sustainable and inspired organisation that Chris Howe delivered for us on Friday 23rd May. For some of the most poignant reminders please click above.
How to take 5000 people on a journey - David Williams, H2X, explains how to deliver major change within an organisation and shares the 5 principles that will help make your journey sucessful.
Interview with Stephen Blanchette - Stephen Blanchette, the architect of the award winning Oscar Brand Experience, is interviewed by David Williams on his award winning programme that covered both consumer and business mobile telecoms
Making Brands Real: Lost in Translation - Translating Brands for Frontline staff, A Mycustomer.com article by David Williams, April 2007.
The Starbucks Dilemma - Has Starbucks really lost its mojo and if so why? And what might it mean to you? A presentation from "The Bringing the Brand to Life - Marketing Conference" by David Williams, March 2007.
Brand Strategy: Going from Push to Pull - David Williams argues that in this era of permission based marketing, consumer brand directors must learn from their business to business colleagues. Published in February Issue of Brand Strategy Magazine.
Admap: Article on Customer Focus - David Williams, H2X, shows how most organisations aren't customer focussed and lists ten key strategies that can change this. Reproduced with permission of Admap, the world’s primary source of strategies for effective advertising, marketing and research. To subscribe visit www.admapmagazine.com. © Copyright Admap.
My customer: Managing Complexity – Louise Druce, editor, My Customer, interviews David Williams on how to manage and reduce complexity.
Great Brand Stories: Dyson - the domestic engineer - “I WANT A DYSON SO, SO BAD. I LUST FOR THE DYSON...I AM SO GOING TO GET ONE.” Post on US consumer blog, 2005
Written by H2Xer, Iain Carruthers, The Domestic Engineer tells the story of the Dyson business and its founder. It's a tale of stamina, innovation and kidney punches to convention, and includes the radically simple Dyson guide to marketing.
"The Long way Round" - An alternative view on change management by Alison Bolton
"Delivering an intentional customer experience" - Helping Hard-nosed business people get in touch with their customers emotions. An H2X white paper.
"A brand is what a brand does" - What Forrest Gump's mother knows about brands.
"The Customer Focus Myth" - Why this is true in many organisations and what's really required to make it a reality
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